TV SPOT TO ANNOUNCE SOCIAL SECURITY BENEFITS FOR DOMESTIC WORKERS.

Domestic workers in Mexico had been marginalized for decades and denied benefits like healthcare, 401k and childcare.
We teamed up with Director Alfonso Cuarón and Director of Photography Rodrigo Prieto to create this film to appeal to the Mexican Government to do something about it. After presenting our film and project, a law that provided these benefits to these workers was approved.
CD: Roberto Lastra at Wieden+Kennedy